British Leyland's alternative reality
As a fan and owner of the Austin Maxi, I have spent some time thinking about why it didn't achieve the success it deserved. BL didn't really know what to do with the Maxi and basically
pushed it to the sidelines, but with a different attitude it could
easily have formed the very heart of the range and spawned many more
variants. One of the biggest reasons I came up with for its failure was the simultaneous existence of both the Maxi 1750 and the 1800 Landcrab, which seemed to be a pointless duplication that did nothing other than create internal competition, as the latter was basically the same car but with an older engine and without the benefit of the fifth gear or hatchback. This realisation provided the starting point for an entire train of thought that could have changed the course of British Leyland's history for the better!
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| The Maxi could have been so much more than this dumpy unloved hatchback |
Had the Maxi been used as a direct replacement for the Landcrab, the Princess would then become redundant and extending this thought a little opens up the possibility of its place being taken by a whole series of Maxi-based cars using all of the E-series engine variations that existed in reality, from 1500 right up to 2600cc. The existence of these additional Maxis would then cause other models to develop in a more logical way to fit around them, rationalising the range and providing full market coverage that was equivalent to Ford, with the Allegro and Escort, Maxi and Cortina, and SD1 and Granada pairings all being direct competitors. Here's how things might have turned out in this alternative reality...