If I was to mention the name Volkswagen, there are certain iconic cars everyone will immediately think of: the legendary Beetle, the trendy Type 2 camper and the game-changing Golf GTI. All of those are very much 'sung heroes' though and so much has been written about them that there really isn't anything new to add, so instead I'm going to turn my attention to something a little more left-field that may seem a strange choice to nominate as Volkswagen's unsung hero. This is a pretty obscure car so I guess a lot of you are now wondering just what a K70 actually is, but its rarity belies its great significance as the first front-engined and water-cooled Volkswagen.
Showing posts with label volkswagen. Show all posts
Showing posts with label volkswagen. Show all posts
2016-11-25
2016-06-06
Genesis play Polo
Remembering a rock band special edition
The late eighties and early nineties were the golden era of the special edition, with manufacturers and dealers alike jumping on the bandwagon. In those days when base models really were basic and had little more than a full set of wheels, many of these 'specials' involved simply taking the base model and tarting it up with some stick-on stripes, maybe a sunroof or a better stereo if you were lucky, and a daft name (who remembers the Nissan Micra Wave? Yes, it genuinely existed and was a factory-built model!). There were a few better ones though that really were special with decent performance and/or luxury upgrades, and a recent sighting at a show reminded me of an interesting but forgotten example that neatly combines my interests in cars and music, but the version we got in the UK sadly wasn't a patch on that available elsewhere.
In the mid 1990s, Volkswagen became the major sponsor for European tours by several of the world's biggest rock bands, and a suitably-named car was produced as part of this sponsorship deal. The first of these was Genesis, who in 1993 were at the height of their commercial success with the line up of Phil Collins, Mike Rutherford and Tony Banks, and were embarking on a mammoth worldwide tour following the release of the We Can't Dance album. This tie-up with Volkswagen led to the production of the Polo Genesis, not just any old special edition but one endorsed by the band themselves. What more could a fan want? Now you could listen to your new Genesis album while driving around in an official Genesis car...
Labels:
cars,
genesis,
mike rutherford,
phil collins,
polo,
special edition,
tony banks,
volkswagen
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