Unsung heroes: Jaguar X-type

More than a Mondeo?

It's been more than a year since my last unsung hero, but the series makes its long-overdue return with the most modern choice so far. With Jaguar experiencing a renaissance at the hands of its current Indian owners, the cars built under Ford's ownership are often derided or forgotten, especially the subject of today's piece that is commonly regarded as a low point in the marque's history. Ford-era Jaguars get a bad press, none more so than the X-type thanks to its controversial platform-sharing with the Mondeo that dooms it to be forever classed as not a real Jaguar in the eyes of many. Is that really fair though, or is it so overshadowed by the Mondeo comparisons that it deserves a second chance?

Just a Mondeo pretending to be a Jag, or something more?
(Image: Amazon.com)

The death of Mondeo Man

It recently came to my attention that Ford have quietly launched a brand new Mondeo for 2015. This must have been a low-key event as the new model completely passed me and several other car enthusiasts by and I have seen little advertising, but not so long ago the debut of a new Mondeo would have been a cause of major excitement among company car drivers and fleet managers eager to get their hands on something new to show off to their colleagues. That just shows how marginal this once-universal model has become - the ubiquity of Mondeos was such that they even entered popular culture by spawning a nickname for the type of people who typically drove them, sales reps in the 1990s being almost universally characterised as 'Mondeo Man'. Nowadays though, it seems Mondeo Man is becoming an endangered species and has been usurped by 'German Saloon Man' as the traditional Mondeo users are turning en masse to 'prestige' brands such as Audi, BMW and Mercedes.